This training is tailor-made to suit the client and the anticipated type of media exposure.

Tailored themes

• Principles of media appearances
• Understand journalists’ needs: the ‘hook’ and ‘angle’
• Essential preparation
• Get your message across clearly and with authority
• Present your organisation in a positive manner
• Convince different interest groups
• Know your rights
• Arrange good press conferences

Learning methods

An initial overview of the media is followed by interviews, which are video recorded, with more exercises throughout the day. Participants receive frank but constructive feedback.

Pre-course assignment and other materials are provided by the trainer.

For more information please contact
Paula Pauniaho tel. 050 623 45 paula.pauniaho(at)tat.fi
Risto Joutsimies tel. 040 722 2475 risto.joutsimies(at)tat.fi

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